The First Impression A Purchaser Gets

By Jocel Victorino


Your home may be a great place to raise a family or just live. The problem, of course, is a buyer does not know that and instead forms an immediate opinion on what they see first.

Love at first sight is a clich, but it has an underlying truth to it as do most clichs. The simple fact is we are an emotional species. Whether intentionally or unintentionally, we always form a first impression of everything we come in contact with. That impression may be conscious or subconscious. The undisputed fact, however, is our first impression determines any subsequent decisions a majority of the time. If you are selling a property, you must accept and focus on this fact.

As a seller, it is vital that you understand a buyer's first impression of your home is everything. If the first impression is not good, the buyer will move on.

Obviously, one area is when a buyer first comes to see the property. The minute they drive up your street, they are evaluating. They are looking at all the homes, not just yours. As a result, it is important that you home looks as good as it can compared to those around you. This means you need to have the landscaping in excellent shape. Remove dead plants, edge the lawn, fertilize everything, rake up leaves and so on. If you have a driveway, you should have it cleaned before showing the property. Keep garage doors closed. The list is endless, so just make sure the first impression is impeccable.

A less obvious area where a first impression is developed deals with photographs of a your home. Upload as numerous as you can, but make sure they look fantastic. The buyer will be pointing and clicking through a lot of homes, so take some time with your photos.

One of the best ways to evaluate your property is to ask others to look at it and offer suggestions. Friends can be a good choice, but you must make clear to them that you want only critical comments. To this end, you need to brace yourself for such comments. Don't ask for their help and then get angry when they give it.




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