Is Social Networking Effective For All Celebrities?

By Rob Sutter


I don't think it needs to be said but social networking may just be the most important tool to come out of the last decade. I think that it's immensely important because it isn't just a realm which families and lonely individuals can take advantage of anymore. Even business have climbed onboard and it has become easily the most effective marketing tool anyone can imagine. Knowing the ways that certain figures in Hollywood act, though, does this necessarily mean that celebrities could constantly engage themselves in it?

Let's get something out of the way: when you post on any kind of social networking site, it's a direct reflection of you. When I make casual posts on my Facebook wall, for example, I sometimes throw in a bit of sarcasm but it's not for the sake of being hurtful. I simply show a joking nature in that regard and those who know me understand this as well. However, celebrities are very much like businesses and companies like fishbat can say that each movement made will be a prime indicator.

Maybe there was news brought up about an event that many regard as a tragedy. If this is the case, then I believe that the ideal course of action for a business to take is to post the most basic message, sending their condolences to those who have been impacted. Sometimes it's the simplest of actions that are able to be the most meaningful. What I do not recommend, though, is embedding an ad to a sales circular because then it shows a lack of genuineness.

As far as celebrities are concerned, there are a number of Tweets that have been made that it shocks me when I see them with my own eyes. For example, Kanye West made a Tweet last year, saying that Kim Kardashian, "did not know what a blessing," he was to her. To say the least, it turned me off because it showed such a sign of ego that it's difficult to put into words. What I do know, however, is that it did nothing to help him in the public eye.

When it comes to implementing social networking, it seems like there are a multitude of ways in which it can be done. Some of them include making use of various tools in order to increase a user base and those whom belong to said group understand when they're being appealed to in the best ways. However, for every right way that this level of networking is done, there are wrong ways and certain stories in Hollywood have shown just how insane it can become. Words hold a lot of weight, especially on the Internet.




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