James Malinchak Explains Why Platinum Coaching Clients Reinvest Every Year

By Troy Dickson


There are 3 main reasons that platinum coaching clients renew year after year. The first reason is that they have accomplished what we covered, and they are prepared to get their business to a higher level. Second is that they have accomplished that project into sustainable passive income, and they're ready to undertake a new venture. Furthermore, they've accomplished just part of what they wanted to achieve due to obstacles in life, and they want to complete the project they began. Of course, there are some other reasons, too, to remain in coaching. They like me; they like their Malinchak peers; they know I have more to offer, and so they see the value in continual coaching.

1) Ready to take the business one step further

Once you accomplish a level of business, you are most probably to desire to expand in a higher direction. This expansion might mean becoming systematized. This expansion may be expanding to add different products or services. This expansive might be producing higher levels of quantity. It might even include employing more personnel to give you more free time. Regardless, of what you consider expansion, most entrepreneurs are not happy with just satisfied as good enough nowadays. Many entrepreneurs want to do much more and achieve more, so I am there to help them see exactly what the opportunities are with regard to their business.

2) Take on new ventures

When your business has achieved all that you set it out to do, you may determine that you have achieved the degree of sustainability in your business. With this, you have systematized the company and also have mastered the act of passive income. Essentially, the company takes care of itself. As soon as you reach that level, a lot of entrepreneurs want to enrich as well as expand their minds to branch into supplemental or diverse business opportunities. Therefore, they talk to me about discovering what else their talents include that will be profitable for them.

Although, they have achieved in one area does not always mean that coaching is obsolete. Normally quite the contrary happens, without coaching they could make significant mistakes based on the prior business beliefs. Based on past experiences without assistance from someone just like me, they may be walking in a mine field. Plus, by working together with such diverse clients, the probability is I still always see the fastest way to the cash!

3) Completion of project

Like lots of people, there are the 3%ers, then there's everyone else. The 3%ers act and get their stuff done fast. The other 97% take little action and get little complete. Therefore, they stall themselves by accepting the restrictions their world brings forth. Unfortunately, by delaying until tomorrow the things they could have done today, they prevent themselves from completing their tasks. Tomorrow becomes next week, which becomes next month, which becomes next year.

Because I cannot act on their behalf, I can just remind them that they're not completing what they started or what they promised themselves. They need to be accountable. Therefore, it might take some people one year or two to get off their butts and lastly take action on what I have been telling them. Just as long as they are making a bit of progress, I'll have them in coaching for repeat years. However, if they are not making any progress whatsoever or if they're backsliding, I kick them from the coaching program. I don't want your cash if you are intending to irritate me by doing nothing. Providing advice and having a customer refuse to take action is really a waste of my breath and a waste of my time.

All round, I find the best clients that are those that want to be in coaching who would like to succeed. They're the ones that are doing the things I say and taking action on a regular basis. They're my 3%ers and 1%ers who're very easy to coach. They are the most rewarding as they're proud of their accomplishments. Furthermore, I love when I have a client who is making progress, not as fast as I'd like, but they all of a sudden get it and move up to 3% or 1% status. That is furthermore rewarding to watch them merge as well as grow for themselves and their businesses.




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