Search engine optimization or SEO is becoming a requirement in the online business today. As hundred of websites vie to have a Top Ten spot on search engine results page, many websites try to be optimized as possible to achieve such a goal. There is fierce competition in internet marketing and not being optimized is a great hindrance in making it big online. If you want to achieve the most coveted first page of search engine results page, you need to optimize both the on and off pages of your website and here are some notable tips to consider:
On page:
Provide a unique, catchy and content-rich title for every page. These two, the title and description are very crucial in making the site tick in the online business. This means that the title and its description should contain the most important keyword phrase and the description should contain at least seventy words.
Work towards picking out the heading keywords and give priority. Use keywords in your headers according to its priority from H1 to H3. You have to be aware that search engine spiders look at header keywords first before identifying important content. Your URLs should also be optimized.
Your URLs also need to be optimized. In so doing, the URLs should contain the targeted keywords and the pages of your site should contain a short , static URL.
Beware of overusing keywords. Keyword density should only be between two and five percent. If you load your content with unnecessary keywords, your site could be ranked lower by search engines, or kicked off altogether.
Off page:
Do not forget to distribute your article to other sites. This can stir up some traffic and the articles that you submit to other sites should have a back-link to your site.
Aside from submitting to article directories, you can also build online presence by creating pages on social bookmarking and networking sites in order to achieve the much- needed internet traffic into your site. Sites like Digg, Facebook, Twitter, Linkedin, Youtube, Delicious and StumbleUpon are great sites to initiate presence.
Do not forget to list your site on directories that are also related to your site. You can choose to provide a back link to your site on as many directories if you can.
Comments on blogs are also very important. These comments can help attract those crawlers making sure that there are people who are interested in your blog. Adding quality comment and putting back links are a must- do.
On page:
Provide a unique, catchy and content-rich title for every page. These two, the title and description are very crucial in making the site tick in the online business. This means that the title and its description should contain the most important keyword phrase and the description should contain at least seventy words.
Work towards picking out the heading keywords and give priority. Use keywords in your headers according to its priority from H1 to H3. You have to be aware that search engine spiders look at header keywords first before identifying important content. Your URLs should also be optimized.
Your URLs also need to be optimized. In so doing, the URLs should contain the targeted keywords and the pages of your site should contain a short , static URL.
Beware of overusing keywords. Keyword density should only be between two and five percent. If you load your content with unnecessary keywords, your site could be ranked lower by search engines, or kicked off altogether.
Off page:
Do not forget to distribute your article to other sites. This can stir up some traffic and the articles that you submit to other sites should have a back-link to your site.
Aside from submitting to article directories, you can also build online presence by creating pages on social bookmarking and networking sites in order to achieve the much- needed internet traffic into your site. Sites like Digg, Facebook, Twitter, Linkedin, Youtube, Delicious and StumbleUpon are great sites to initiate presence.
Do not forget to list your site on directories that are also related to your site. You can choose to provide a back link to your site on as many directories if you can.
Comments on blogs are also very important. These comments can help attract those crawlers making sure that there are people who are interested in your blog. Adding quality comment and putting back links are a must- do.
About the Author:
It's a fact that Search Engine Optimization is both relevant and useful to your business's Internet marketing success. Optimize your site now and make it big! You can choose to do it yourself, or go to an expert in search engine optimization.
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