Marketing and advertising are key factors to stay steady with this huge business competition. These functions are necessary to make customer awareness. Many know the vitality of marketing and advertising for a business success. Business promotions can be done in various ways. Online advertising, outdoor advertising, print media, TV and radio commercials are some popular ways. These media channels can be used to promote any business with a very little effort.
Many people think that marketing and advertising describe the same thing. But it is not. They are two different concepts. Marketing is a broad concept. It includes various activities like identifying target audience, finding their needs, providing new product development concepts and brand promotion. Advertising is only a marketing activity. Under advertising, you develop the business awareness among potential customers.
A business needs both these two concepts. No business can survive only through marketing or through advertising. It is necessary to execute both functions to gain the success. Here are the roles of marketing and advertising.
Identifying target customers is a function of marketing. Target customers are set of people who more likely to buy from you. Without identifying the target market or the target customer group, no business can sell their products. It is also not possible to advertise products without knowing the target market. Therefore, marketing helps to identify the target customers and advertising helps to make the business awareness among them.
Identifying customer needs is another responsibility of the marketing process. It helps for product improvements or new product inventions.
The marketing process is really important to find customer needs accurately.
Brand development and improving the business reputation is another function that marketing does. During this process, advertising helps to promote the business brand. People will become aware about your business and its products when they frequently see your business brand.
As mentioned earlier, advertising is the process that brings product or service information to the society while marketing handles all backend operations. Advertising also influence people to buy products. Adverting can be done through various media. It includes non-electronic media like newspapers, magazines, banners and posters as well as electronic media like TV, radio, and the internet.
Advertising also differentiate your products or services from your competitors' products or services. It is the only way to show consumers that what type of unique characteristics your products have.
Now, you may have a good understanding why both marketing and advertising are important for a business. Both these functions need to be performed well if a business needs more sales and profits. Marketing brings profits by giving what people need. Advertising bring profits by making brand and product awareness.
Get the benefits of advertising and marketing both by hiring a Full service marketing agency.
Many people think that marketing and advertising describe the same thing. But it is not. They are two different concepts. Marketing is a broad concept. It includes various activities like identifying target audience, finding their needs, providing new product development concepts and brand promotion. Advertising is only a marketing activity. Under advertising, you develop the business awareness among potential customers.
A business needs both these two concepts. No business can survive only through marketing or through advertising. It is necessary to execute both functions to gain the success. Here are the roles of marketing and advertising.
Identifying target customers is a function of marketing. Target customers are set of people who more likely to buy from you. Without identifying the target market or the target customer group, no business can sell their products. It is also not possible to advertise products without knowing the target market. Therefore, marketing helps to identify the target customers and advertising helps to make the business awareness among them.
Identifying customer needs is another responsibility of the marketing process. It helps for product improvements or new product inventions.
The marketing process is really important to find customer needs accurately.
Brand development and improving the business reputation is another function that marketing does. During this process, advertising helps to promote the business brand. People will become aware about your business and its products when they frequently see your business brand.
As mentioned earlier, advertising is the process that brings product or service information to the society while marketing handles all backend operations. Advertising also influence people to buy products. Adverting can be done through various media. It includes non-electronic media like newspapers, magazines, banners and posters as well as electronic media like TV, radio, and the internet.
Advertising also differentiate your products or services from your competitors' products or services. It is the only way to show consumers that what type of unique characteristics your products have.
Now, you may have a good understanding why both marketing and advertising are important for a business. Both these functions need to be performed well if a business needs more sales and profits. Marketing brings profits by giving what people need. Advertising bring profits by making brand and product awareness.
Get the benefits of advertising and marketing both by hiring a Full service marketing agency.
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