All online marketers today must make social media part of their marketing strategy. One of the most popular social media portals is Twitter. While Facebook may still be Number One, Twitter is, at worst, a close second. If you're marketing anything on the web, you should have a presence on Twitter. Beyond just being a member, though, what you really need is a significant following on Twitter. There are some steps that can help you build up a Twitter following fairly fast. Here are some tips to building a good, solid and engaged Twitter following.
It is important that you do not tweet every action or decision that you make. Family and friends might be interested. If you have a personal Twitter account, do this type of activity here. A professional account is completely different, and you need to treat it in a professional manner.
A great strategy for getting people to read your tweets is to post on Twitter when the majority of people are looking. At the end of the workday, or perhaps at lunchtime, is when you will find them looking. If you think about it, this is when most people are checking out what's going on in the world looking at their social media accounts for information.
Don't neglect to write a bio about yourself on your profile. Your bio doesn't have to read like a long resume, but you should have at least a brief one. You can put in any relevant facts about who you are, your experience or what you have to offer. Here you can present anything about yourself that you want people to know. People who click on your profile may be interested to know about your business, so tell them as much as possible. People really do read the bios of the accounts on Twitter and will use them as the basis for whether or not to follow you.
Be aware that anything you tweet is immediately made public - with the exception of direct messages. So people are able to look up your profile and see any tweets you've posted or @ replied to. So work hard to avoid letting your Twitter feed show only lots of sales hype. It's better to have conversations and to share information - even when it won't directly lead to sales - than it is to be overly pushy in your sales pitch. If your feed is all about marketing and sales hype, people won't be tempted to follow you at all, so avoid this.
Twitter is one of the most influential social media sites on the web right now. There's no reason not to leverage its power for your online business. There is, however, a science to building up a substantial Twitter following. If you apply the methods we've discussed in this article, you'll be well on your way to being a power user. Then as you use the system more, you'll come up with a lot more ways to grow your following and use Twitter to your advantage.
It is important that you do not tweet every action or decision that you make. Family and friends might be interested. If you have a personal Twitter account, do this type of activity here. A professional account is completely different, and you need to treat it in a professional manner.
A great strategy for getting people to read your tweets is to post on Twitter when the majority of people are looking. At the end of the workday, or perhaps at lunchtime, is when you will find them looking. If you think about it, this is when most people are checking out what's going on in the world looking at their social media accounts for information.
Don't neglect to write a bio about yourself on your profile. Your bio doesn't have to read like a long resume, but you should have at least a brief one. You can put in any relevant facts about who you are, your experience or what you have to offer. Here you can present anything about yourself that you want people to know. People who click on your profile may be interested to know about your business, so tell them as much as possible. People really do read the bios of the accounts on Twitter and will use them as the basis for whether or not to follow you.
Be aware that anything you tweet is immediately made public - with the exception of direct messages. So people are able to look up your profile and see any tweets you've posted or @ replied to. So work hard to avoid letting your Twitter feed show only lots of sales hype. It's better to have conversations and to share information - even when it won't directly lead to sales - than it is to be overly pushy in your sales pitch. If your feed is all about marketing and sales hype, people won't be tempted to follow you at all, so avoid this.
Twitter is one of the most influential social media sites on the web right now. There's no reason not to leverage its power for your online business. There is, however, a science to building up a substantial Twitter following. If you apply the methods we've discussed in this article, you'll be well on your way to being a power user. Then as you use the system more, you'll come up with a lot more ways to grow your following and use Twitter to your advantage.
About the Author:
Ron Stucky is a well-known blogger who writes informative articles on different topics such as marketing, online business, home business, network marketing etc. Checkout his article on MLM Leads and on MLM success